It’s not uncommon for commercial photography for books and publishers to be shot on location. A recent shoot for the presenter, cook and author Alex Hollywood and entrepreneur Clare Franks are good examples of how you have to enhance or fake things a bit in terms of lighting.
We were shooting the lovely Alex in a kitchen for some new publicity and book images. Although light from some large windows the human eye sees things a bit differently to a camera (we’re cleverer) so we actually used a series of studio lights and reflectors (light bouncing things) to balance things out and get the depth, contrast, and vibrancy we needed. Even with the shot of Alex sitting with the mug there is more going on than just a window.
With Clare, although we had a large space we still needed to light it to fake sunlight coming from the angle we wanted it to come from. We also had to cover up a large mirror to stop light bouncing where we didn’t want it! If you would like to have a chat about your publicity stills do please get in touch.