Promotional photography of Asahi Super Dry Beer in the studio in Canterbury.

Promotional photography of Asahi Super Dry Beer in the studio in Canterbury.Promotional photography of Asahi Super Dry Beer in the studio in Canterbury.Promotional photography of Asahi Super Dry Beer in the studio in Canterbury.

I got a bit drenched in beer recently while shooting some promotional photography of Asahi Super Dry Beer in the studio in Canterbury. The effect of exploding beer looks great in the final shot but despite covering the set with plastic sheeting, quite a lot of it ended up on me. Whilst clearing up, it got me thinking about how you describe the aroma and taste of beer.

There’s plenty of words to describe a wine but how would you describe the beer you drink? Have a think for a moment. It’s the yeast you could do. Sorry about that.

The taste of Asahi Super Dry – the clue is in the name – is based on a rare form of yeast known affectionately as strain “318”.   It’s good old 318 that produces the complex aromas that hit your nose and the crisp, clear and dry refreshing taste in the mouth.

Pronounced ‘A-Sa-Hee’, (meaning ‘rising sun’ ) it is Japan’s number one beer.  Asahi in the UK has been brewed under licence by Shepherd Neame since 2006.

Ref: Promotional photography of Asahi Super Dry Beer in the studio in Canterbury.
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