Commercial photography for website web banners
One of the reasons why story-boarding is useful as part of the pre-shoot planning that it can avoid problems with cropping, especially with commercial photography for website web banners.
A significant amount of recent material I’ve been shooting has had as the ultimate end use, commercial photography for website web banners. But clients understandably want to squeeze as much return as possible from their image bank with multiple uses to include annual reports or advertising.
The best solution is also the most obvious one. When framing the shot, keep as much of the “money” and key information running right through the centre of the frame, as though it were a panoramic. This also works perfectly for both a double-page spread format and also a gentler crop, where the neutral space sitting in the foreground and background can be a perfect place to overlay text (such as an annual report or editorial feature) or for in-page navigation buttons and links within a webpage.
Shooting with high resolution cameras and good quality lenses means that portrait and square crops can be created whilst still retaining large files sizes and plenty of detail.
The example below of the beer bottles is the most obvious where a tighter crop into the necks and bases of the glass work fine for web but pulling right back to include the hops provides and opportunity for text and other overlays. The other examples I’ve marked up with additional notes on where the lights were placed in each shot.
Ref: Commercial photography for website web banners